A PROJECT FOR NONPROFITS:

Helping people quit smoking — while supporting communities

WHY THIS EXISTS:

I’m an ex-smoker who quit easily, but only after struggling for well over a decade.

The problem wasn’t willpower. It was not having the right conversations. When I finally freed myself, I decided to write a book about it. I wanted to help others. To me, quitting smoking isn’t just a personal issue. Smoking affects public health, and the environment: from deforestation and pollution to labor conditions and youth targeting — the impact goes far beyond the individual.

WHAT THIS PROJECT DOES:

This is more than a book. It is a collaboration model I’ve even described in one of the chapters:

• The book is translated into local languages.
• Nonprofits distribute it within their communities.
• Proceeds support local social or environmental initiatives.
• Over time, individuals who quit smoking can become small, recurring donors — for example, by redirecting the cost of a single cigarette pack each month.

The goal is to combine behavior change and social impact in a practical, scalable way — creating not just one-time results, but ongoing support, awareness, and a lasting desire to offer help where there is a need.

WHAT’S HAPPENING NOW:

The first collaborations are already underway.

The book is being translated into Malayalam and will be published in India with a nonprofit partner on May 31st, World No Tobacco Day.

The French and Romanian translations are in process. The Spanish version has been discussed and may become a reality very soon.

WHAT’S NEEDED:

In India:

• Funding to print 1,000 physical copies (for those without digital access).
  
• Coverage of basic technical costs.
  
• More interested partners or sponsors who can help with the distribution of the book and with the translation in other Indian languages.

Globally:

• Nonprofit partners interested in adapting this model locally.
• Organizations working in public health, environment, education, or community support.
• Romanian nonprofits: let’s start with planting trees.

DOES IT WORK?

Short answer: yes — if people engage with it.

Quitting nicotine is a shift in mindset. When that happens, even long-time smokers can succeed more easily than expected.

One example: the book’s editor, an inveterate smoker at the time of our collaboration, quit smoking soon after proofreading it. And we never even spoke about it on a personal level — our discussions were only about the English in the manuscript!

This is not to imply that the book alone is the solution — the reader is. However, Smoking, Who? serves as a roadmap and a catalyst.

LET’S TALK:

If you’re part of a nonprofit and this aligns with your mission, I’d like to connect. Please use the contact form, or send an email to SmokingWhoForever@gmail.com

Together, we can adapt the formula to your country, your audience, and your impact goals.

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